Когда прогрессиная повесточка встречается с жёсткой стеной реальности
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The radical transformation of Victoria’s Secret is over.
The American lingerie chain has spent the last two years overhauling its hyper-sexualized image in a bid to regain cultural relevance and win back young consumers who preferred more on-trend upstarts like Savage X Fenty and Parade.
There were some successes, including a campaign to launch the “new” Victoria’s Secret featuring soccer player Megan Rapinoe, transgender model Valentina Sampaio and other spokesmodels, but favorable reviews from online critics never translated into sales: the brand is projecting revenue of $6.2 billion this fiscal year, down about 5% from the previous year and well below the $7.5 billion from 2020.
Отсюда